Client
Saeed Khorshidi
Services
Domain Knowledge research Visual Identity Design Promotional Items Branding
Industries
Knowledge & Life
Date
March 2019
Brand Strategy Core Values & Mission Expert Talking was built on the foundation of knowledge accessibility, expertise, lifelong learning, innovation, and community engagement. The mission was to empower individuals by making advanced research and discoveries understandable and accessible, while the vision aimed to establish the platform as a global hub for innovative knowledge dissemination. Target Audience The primary audience included young adults and professionals passionate about technology, science, and education. The brand specifically targeted university students, academics, and lifelong learners, while excluding children under 18. Brand Personality The brand was designed to be innovative, inspiring, credible, and accessible. Its tone of voice was professional yet approachable, making complex topics easy to understand while maintaining credibility. Logo: The logo combined the initials E and T with a microphone symbol, representing communication and aligning with the "Talking" aspect of the brand. The design was clean, modern, and versatile, ensuring it worked across various mediums.
The Untold Story: Expert Talking’s Journey Expert Talking was launched in Turkey just before the outbreak of the COVID-19 pandemic. Unfortunately, the pandemic disrupted the startup’s plans, making it difficult to continue operations. Despite the promising vision and well-crafted branding, the project was ultimately discontinued due to the unprecedented challenges posed by the global crisis. *For those interested in exploring the full details of the branding process, we recommend downloading the PDF containing the complete guidelines to dive deeper into the design philosophy and execution.